03 May 2010

Gold-i, the award winning Financial Exchange (FX) software development house, commissions Customer Inside to mystery shop the reseller experience for a new Groupware product.

Customer Inside was selected to analyse a third party Groupware product to highlight its strengths and weaknesses. The project consisted of two phases: 1. a mystery shop exercise to understand the Reseller sign-up process and highlight improvements, and 2. analysis of the website and reseller materials to assess the pros and cons of the Groupware product.

Tom Higgins, Group CEO of Gold-i, was delighted with the report findings which would be put to use straight away to further strengthen the online team collaboration software.

Marcus Frost, Managing Director at Customer Inside was pleased with his teams' work, "the exercise took just over a month and the final report demonstrates opportunities in the Reseller journey and clearly highlights improvements that can be made to the partner programme, website, and product development".